Potato Head starred in Toy Story in 1995 and Toy Story 2 in 1998.
Hasbro promoted the happy family in LIFE magazine. Potato Head appeared in 1953, followed by brother Spud, sister Yam, various pets, and a car and trailer. Potato Head television commercial, the first ever for a toy, helped Hasbro earn more than $4 million in sales in just the first few months. The original package included eyes, nose, mouth, ears-28 different plastic facial features in all-along with a Styrofoam head for kids to practice making wacky expressions. Hassenfeld brothers (later Hasbro, Inc.) acquired his creation in 1952. George Lerner, an inventor who figured that vegetables with a little personality might have a better chance, created a set of silly face parts as bonuses for cereal box promotions. Kids play with the food they don’t want to eat.
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